The Science of Why

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5 Review(s)
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies,...
Cod: 9781137502032 / 314180
Disponibilitate: In stoc
Producator:

192.01 RON

111.62 RON


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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core...
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